Dear Members,
Milder temperatures are in the forecast for the rest of September, and we predict that lots of people will be out and about enjoying patio’s, shopping, and the outdoor Farmers’ Market – well into Fall!
With the change of seasons, we’ll be promoting all things autumn on social media so be sure to tag us in your fall-themed posts! Show us your new fall inventory, your garden mums, your pumpkin spice lattes and falling leaves and tag #downtownoville or #downtownorangeville to be featured!
 

Farmers’ Market Update

The outdoor Farmers’ Market will continue until October 23th and we are excited to announce that the Winter Market will return to Town Hall this year starting on November 9th!   Due to social distancing requirements and limited space, some vendors will rotate on a bi-weekly basis but the great news is that the Market will now be held EVERY week throughout the winter months.   Members of the public can check the website for a list of vendors each week, winter details coming soon!  https://downtownorangeville.ca/orangeville-farmers-market/  
 

Pumpkin Decorating Contest

We want to give the community a Halloween to remember this year and we need YOUR help!   This October, we’re holding a Pumpkin Decorating Contest for BIA members only! Display your scary, your hairy, your stylish and crazy pumpkins for judging on October 30th and you could win BIG! It’s simple as 1, 2, 3...Create, Display, Win!
1.    Create: Each business will be responsible for purchasing their own pumpkin. Register by October 7th and receive $10 Downtown Dollars to help offset the cost of your pumpkin and supplies. Please register your participation by emailing Julia: ambassador@downtownorangeville.ca
2.    Display: Set up your pumpkin outside your store on Saturday, October 30th so the public can vote on it. For every vote you receive, the OBIA will donate $1 to the Displaced Men’s Transitional Home, Orangeville’s new homeless shelter for men.
3.    Win: First, second and first place winners will be awarded marketing bucks! & a donation to the men’s shelter will be made in your business name.  What are marketing bucks?  Advertise your business in print, radio, or on social media, submit your receipts to the OBIA and we will re-imburse you the full prize $ amount!
Prize details:
First Prize: $250 in marketing bucks + $250 donation in your business name to the Displaced Men’s Transitional Home.
Second Prize: $150 in marketing bucks + $150 donation in your business name to the Displaced Men’s Transitional Home.
Third Prize: $50 in marketing bucks + $50 donation in your business name to the Displaced Men’s Transitional Home.
 
 

Men's Homelessness in Dufferin County

Can you spare 10 minutes of your time to complete an online survey? Your perspective can help the organizations working to end homelessness in our area.
 Feedback from this survey will:
  • Capture community perspectives and understandings
  • Identify service strengths and opportunities for growth
  • Help inform local strategies for men’s homelessness
Click below to complete the survey: https://uoguelph.eu.qualtrics.com/jfe/form/SV_bfiBveyepekeO7Y
You may also wish to consider making a donation to the Displaced Men’s Transitional Home. Established just a few short months ago, the Orangeville Men’s Homelessness Committee is working with Choices Youth Shelter to secure the necessary sustainable and secure funding to provide a permanent facility. This facility will provide supportive care and resources to help these men resolve issues and find permanent accommodation.
Visit: https://sites.google.com/choicesyouthshelter.info/choices-youth-shelter to donate today! Specify “Displaced Men’s Transitional Home” in the notes/comments section to ensure your donation is directed to the appropriate fund.
 

Jump the Fence: The Power of Counterintuitive Thinking

  With Terry O’Reilly, Marketing guru and host of CBC's Under The Influence Join the Orangeville & Area SBEC on Tuesday, October 14 from 12 to 1 p.m.  for a special online event with marketing guru Terry O’Reilly. This presentation is full of utterly remarkable stories of how organizations used counterintuitive thinking to achieve outstanding results. When out-of-the-box thinking is applied to strategies, marketing problems can be solved, obstacles can be blasted out of the way, and revenues can dramatically improve. All they did was ‘jump the fence’ in their thinking. Terry O'Reilly, host of CBC radio program Under The Influence, will give the audience inspiring lessons in counterintuitive thinking, including:
  • How to re-define your category and identify artificial borders.
  • Why it is critical to go against conventional wisdom.
  • How to look to other advertising categories for inspiration.
  • How to look at a marketing problem with absolute fresh eyes.
  • How and where to look for powerful strategic insights.
  • How counterintuitive thinking can overcome difficult market conditions and competitors with deeper pockets.
  The $20 registration fee includes an exclusive event link and a $20 voucher to use at a participating restaurant in downtown Orangeville. Registration closes on Tuesday, October 12, 2021. Learn more at https://www.orangeville.ca/JumpTheFence   Thanks everyone!  Have a great weekend!